Our Brand

A corporate brand is a promise. A commitment to stakeholders articulating the beneficial and fulfilling experience they will have in every interaction with the company. It is a set of assurances that not only extends to the end customer but to employees, management, shareholders, members of the board and industry partners alike.

Intriguingly, these various stakeholders become part of the brand as well. Through their loyalty and dedication they help to further define, enhance and perpetuate the brand’s value proposition, further underscoring the reality that the Paragon whole is indeed greater than the sum of its many parts.

With a name that means a model of excellence or perfection, the Paragon brand is embodied in the expertise and smiling faces of our people; in the philosophy and shared vision that guides our future direction; in the superior products and services we work to provide; in the technologies we employ to deliver them; in the warm and inviting stores we’ve built in so many different communities and not insignificantly, in the visual identity of our distinctive logo and colours which proudly serve as our corporate flag.  

The history and legacy of the Paragon brand is a great testament to the quality of our people, customers, shareholders, board and industry partners, as well as to the unique and distinctive characteristics of our comprehensive suite of superior services, solutions and products

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